Sony to Switch to Renewables by 2040, Too Slow for Greenpeace

Wednesday, September 12, 2018

Tokyo- (PanOrient News) Sony announced on Monday that it will use energy from 100 percent renewable sources by 2040. Greenpeace welcomed the move but said it was “far too slow.”

After Sony announced that it would use energy from 100 percent renewable sources by 2040, Greenpeace said that it welcomed the move but that it was “far too slow.”

Currently, only 7 percent of the energy used by the Japanese electronics giant comes from renewable sources. The senior IT sector analyst at Greenpeace, Gary Cook, pointed out that Sony does not compare favorably with other technology companies such as Apple and Facebook, as Apple has already achieved 100 percent renewable energy and Facebook is aiming to do the same by 2020.

“Greenpeace welcomes Sony’s commitment to power its operations with 100% renewable energy, which is an important first step to becoming a leader on climate change,” said Cook. “But a 2040 target is far too slow and does not represent the urgency with which we need to act.”

In his statement, Cook pointed to the lack of access to renewable electricity in Japan as a roadblock to Sony’s attempt to go green, but said that the company should use “a mix of investment, procurement, advocacy, and collaboration” to pursue its goal.

It has been reported that a rise in socially conscious investing is propelling corporations to lessen their negative environmental impact. Sony is aiming to do so gradually, by first increasing its use of renewable energy to 30 percent by 2030. Ways it may achieve its goal include installing solar panels above production facilities and buying power from renewable sources.

© PanOrient News All Rights Reserved.